he project MELOVIN started in Odesa in 2012. The name comes from a combination of the holiday Halloween and the last name of the British fashion designer Alexander McQueen.
MELOVIN made a number of attempts of making it into different popular talent shows such as Ukraine’s Got Talent and The X Factor. In 2015, the artist finally succeeded. He became a participant of the sixth season of The X Factor in Ukraine and eventually went on to win the show when he was only 18 years old.