Since 2012 John Elliott has structured his clothing brand around simplistic yet innovative, everyday-wear for men. With a conscious choice of fabric and cut, Elliott has had the privilege of dressing celebrities like Scott Disick and Justin Bieber. Like his dad once said, “interesting people live outside their comfort zone”, and early in 2017 the designer took on an epic footwear collaboration with Nike.
The partnership was somewhat of a dream come true for Elliott who has always had fond memories of the mega sneaker company. n his younger years he remembers always throwing on Nike Vandals to hit the skate park. “For me the thing about the Vandal is that it’s definitely nostalgic and very much authentic to my personal style”. The debut of the collaboration back in 2017 featured a twist on that exact style. The showing drew in some of the biggest streetwear influences like Hailey Baldwin, Justin Bieber, and Pete Davidson who sat front row.
Taking it a next step further, Elliott is back again working with Nike and Lebron James to conjure up their next product. Together they have created a new Air Force 1 style that has everyone in envy. The success of his contribution to the sneaker community is highly based on his outlook of how they should be worn. Just like his clothing brand he creates products that are made to be worn not placed on a shelf, timeless necessities, and layered basics essentials.
In a previous interview with GQ Elliott acknowledges some other brands for taking bold risks in design. However in his opinion, Balenciaga’s bulky Triple S or Yeezy’s extrinsic Road Runner are not sustainable styles. Sometimes it is just the simple details that makes a product worth while for many seasons to come. These past two years have proven to be much success for John Elliott and we can only anticipate on what’s to come next for this mastermind in the apparel and footwear industry.