In case you missed it, Cardi B teamed up with Fashion Nova over these past few months to establish her first fashion collection exclusively sold through the e-commerce boutique. The initial launch was available on November 15, selling out instantly due to her huge and loyal fan base. Seeing such a rapid fever for Cardi B’s fashion line, all 80 products have been restocked just in time for holiday shopping. Late Thursday night, November 22, Cardi B shared an Instagram video promoting the new and a 40% discount for Black Friday.
The hip hop artist has quickly become a style icon over the past year. Her loud and flamboyant personality carries over into her wardrobe. Many brands are taking the creative approach of partnering up with a celebrity sensation like the ultra successful Tommy Hilfiger x Gigi Hadid line.
This was a milestone for Fashion Nova, as it marked the very first collaboration since the company’s launch. The brand prides itself on giving customers a quality fit with an affordable price point. The web store offers a variety of products for all shapes and sizes, another aspect that drew Cardi B into working with Fashion Nova. Her biggest pet peeve is an ill-fitted pair of jeans. She explains, “I don’t like when there is that little space in the butt part, between your back, do you know what I’m talking about? That’s my biggest pet peeve.”
Cardi B’s main objective in designing this collection was to embrace body positivity and raise confidence in the customers. “Every little detail to me matters. I want to make these women look so happy — so radiant, sexy, so corporate and poppin’. I want them to look like they’re wearing Gucci and Prada, but they’re not, they’re wearing my line.”
The hopes Fashion Nova has for this collection is to bridge the gap between high end and quality fashion. The Chief Executive of Fashion Nova, Richard Sghian, explains to Business of Fashion how a price shouldn’t mean you have to sacrifice the type of product you purchase. Working together, the brand and Cardi B have created a large collection filled with jackets, tops, trousers, and accessories. Products are still in stock but most likely won’t last long!